MixerCast announced that it has signed licensing deals with known content providers to allow its users to legally combine professionally-produced videos, music and images with their own content and hyper-syndicate the rich media mashups on the Internet. Instead of broadcasting pre-packaged channels of content through a traditional media network model, MixerCast makes it easy for consumers to create, distribute and remix content from a variety of sources by using a rich set of editing and publishing tools, ad-infused and product- placement-ready templates, and open access to a large library of studio content. Users can monetize their creative work by proactively adding advertising into their MixerCast content packages as they virally spread across the web, which are then tracked by a robust set of built-in measurement systems.
“With the debut of MixerCast, people now have an easy way to fuse their own content with legal studio content and create custom Web channels, movies, music videos, photo galleries or personal RSS feeds. It’s like having your own personal broadcast station with access to high-quality licensed content so you can create context and a much richer experience,” said Jennifer Cooper, MixerCast CEO, who recently left Yahoo! to co-found and lead the company. “Our vision is to drive the next big wave of syndicated content and advertising on the Web. It’s no longer about simply serving up ads based on search keywords. With MixerCast, highly-engaged users mix, monetize and network their interactive productions. Users can also include licensed, branded content when they share or post their Mixercasts via email, their favorite sites or blogs.”
Originally posted on May 8, 2007 @ 2:56 pm