Miniweb Interactive of UK announced the availability of its new ‘TV Key’ service on the Sky Digital TV platform, making TV Key enhanced programming available to over 8.8 million Sky users and all TV channels.
The TV Keys service is now delivering the economies and interactive capabilities of the web to the TV and has already gained the interest of a number of brands, channels and content owners. Miniweb expects to announce new content from household names in the coming weeks and months.
The Miniweb platform makes it easy to re-purpose and successfully deploy internet content as an enhanced TV service with continuation of channel video. Miniweb has also produced the tools and templates that make it easy and quick to design, build and publish interactive TV Sites. Miniweb’s standards based and open interactive platform enables next generation interactive 2.0 experiences through low cost author-once publishing and low cost deployment with maximum viewer reach.
TV Sites are interactive destinations that are made available to the consumer through the TV Key homepage on the Sky EPG. Sites are easy to use with a remote control and are often associated with TV programming. A specific TV Site can be accessed directly by entering a numeric shortcut known as a TV Key, which can be used as an on-screen interactive prompt and connects a viewer directly to a TV Site.
TV Keys are the best on-screen response mechanism for content owners as unlike phone numbers or web URLs, they are easily remembered and immediately usable with a remote control, as well as being free to use. Viewers of any channel can enter a TV Key at any time, by pressing ‘Interactive 0 2’ on the Sky remote.
Originally posted on April 25, 2008 @ 10:06 am