Leading Chinese mobile search provider mInfo has released key insights on China’s mobile search trends and user behavior in 2007.
Gathering the queries of more than 600 million Chinese users, the following emerged as the top five search topic categories for 2007:
- Dining/Entertainment
- Stock/Financial
- Ring tones/Pictures
- Weather/Travel information
- Leisure/Recreational Content
While the Dining/Entertainment category remains the consistent leader since 2006, Stock/Financial has made a significant jump from 4th place in 2006 to 2nd in 2007.
As expected, the query model of mobile search is relatively shorter compared to an ordinary online search. In online setting, keywords used usually range from 5 to 6 words while mobile search uses about 1 or 2 keywords per query.
“With the amount of user behavioral information we see each day, mInfo
has a unique view into the habits and cultural trends of the Chinese
people,†said Alvin Wang Graylin, CEO. “This level of insight allows us to
provide more relevance to our users in their search results and continue
delivering new informational services they really want. In this market
where 85% of the population hasn’t used a computer, mInfo’s mobile search is bringing the benefits of on-demand information to the masses.â€
Originally posted on January 29, 2008 @ 7:17 am