Millennial Media, the cross-platform mobile advertising company, announced that MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, has become the latest top-tier content publisher to join its growing mobile advertising network platform. As the leader in delivering scalable mobile campaigns to targeted audiences, Millennial Media provides the best possible user experience to mobile web customers while generating the most value for brands and revenue for publishers such as MLB.com. Through this agreement, marketers can easily reach, activate, and engage baseball enthusiasts who visit MLB.com’s mobile website for complete coverage, including up-to-the-minute news, live scores, complete game schedules, player and team stats and more.
Originally posted on February 16, 2008 @ 12:24 pm