Microsoft Corp. and Telefonica Espana is collaborating on the use of Microsoft PlayReady technology to power Telefonica’s next-generation mobile entertainment services. Telefonica Espana plans to deploy PlayReady for its mobile music service in the second half of 2008. The collaboration also includes working on video and games services.
PlayReady is a content access technology from Microsoft that enables content owners and service providers to deliver virtually any type of digital content, using a wide range of business models. PlayReady also provides significant improvements in ease of use for consumers looking to access, manage and back up protected content.
Microsoft PlayReady is designed for digital entertainment services, devices and applications, with a specific focus on meeting the needs of mobile operators, service providers and device manufacturers. The technology supports a range of business models that can be applied to almost any type of digital content (music, video, games, ringtones, images and more) and a wide range of audio and video formats (including AAC, AAC+, Enhanced AAC+, H.264, Windows Media Audio (WMA) and Windows Media Video (WMV)). PlayReady also provides features such as service domains and embedded licenses, specifically designed to make it easy for consumers to enjoy content on all their registered devices, and back up their content just as easily as they would any other type of file.
Originally posted on February 11, 2008 @ 7:11 pm