Online advertising company MediaWhiz has acquired ScribeFire, the blog editing technology for Firefox. MediaWhiz also announced the release of a beta version of ScribeFire QuickAds, online advertising’s first point-and-click advertising optimization technology.
ScribeFire enables users to easily drag and drop formatted text from the web into their blogs, as well as post entries and take notes, directly through the Firefox browser. ScribeFire currently has over 150,000 active users, and is compatible with all major blog services.
ScribeFire QuickAds’ ‘point and click’ ad optimization technology, the first to enable web publishers to serve fully optimized banner ads without the hassle of adding additional code, greatly facilitates online advertising integration on blogs. Web publishers can add IAB-standard in-page ad formats (e.g. Leaderboard: 728×90, Wide Skyscraper: 160×600, and Medium Rectangle: 300×250), and in-text advertisements to their blogs via an easy three-click process.
ScribeFire QuickAds’ ad optimization decision engine automatically selects the highest revenue producing banner to display on the user’s website. Ads are selected from the MediaWhiz ad inventory pool, which is fueled by MediaWhiz’s experienced sales team and relationships with over 100 ad networks. Web publishers can access comprehensive ad inventory performance and earnings data on the ScribeFire website.
Financial details of the acquisition were not disclosed.
Originally posted on July 3, 2008 @ 10:20 am
My website currently displays quickads and my average earnings currently are around $5/-day. The graphic ads are showing low revenue in the dashboard when compared with Google ads. “ad optimization decision engine automatically selects the highest revenue producing banner” ???? The ad optimization is not good as graphic ads are giving less revenue. But I will wait and watch..I think they will take steps to correct it…Goodluck MediaWhiz…
Scribefire Quickads sucks!!! They are not displaying the Google in house ads any more as it was providing more revenue. Maybe Google banned them!!! The graphic ads are performing poorly. Only 4 cents for 50 clicks. Have mailed support several times, but without any response. Another failed project from Mediawhiz like their shopping ads project. It SUCKS !!!