Designed to make the vehicle purchase easier and faster, Mazda North American Operations (MNAO) has launched Mazda Shopping Assistant (MSA) program, the first in the industry to provide potential buyers with an actual quote from the customer’s choice of dealer of the vehicle they’ve chosen, as opposed to other manufacturers’ programs that simply offer the manufacturer’s suggested
retail price (MSRP).
The company believes the MSA program will be a huge hit among its youthful demographic, the second-youngest in the industry.
The MSA program accelerates the purchase process by streamlining three of the steps involved when buying a vehicle — model selection, price and financing. It connects consumers with Mazda Personal Shoppers who can answer specific product questions and provide personalized shopping experiences through live Web-chat sessions. Through the help of these in-house Mazda employees, buyers can configure a vehicle, select a dealership, search vehicle inventory, acquire an actual dealer quote, schedule a sales appointment and get information about financing for the Mazda vehicle of their dreams.
“On average, a typical car buyer spends four hours at most dealerships buying a new car. In a day and age when every hour counts in our busy schedules, we believe the new MSA program is
the perfect tool to help Mazda customers spend less time shopping and more time driving,” says Mike Ray, director, Customer Satisfaction and Loyalty, MNAO.
Originally posted on July 9, 2007 @ 5:10 am