Maven Networks and Univision Online, Inc., the interactive subsidiary of Univision Communications Inc., announced that Univision.com’s new consumer video web portal is being powered by the Maven Internet TV Platform. Univision.com is enhancing its online video offerings to the Hispanic market, the country’s fastest growing segment of the online population.
Univision.com is the most visited Spanish-language website in the United States with over 15 million unique browsers per month. The website offers original and exclusive entertainment, music, news and sports with 12 specialty channels that showcase premium content all geared toward the interests of the ever-increasing Hispanic audience. The new video portal leverages Maven’s Internet TV Platform to support thousands of video assets throughout the Univision website. Univision.com is integrating key Maven features into its video portal, including scalable video publishing workflow and dynamic playlists for automated content updates.
“Univision.com is focused on the creation of compelling and unique content that our audience and advertisers are craving,†said Javier Saralegui, President, Univision Online. “By partnering with Maven, we’re able to quickly and easily deliver video content and build upon our mass audience reach, while driving consumer engagement.â€
Originally posted on June 6, 2007 @ 10:27 am