When it comes to growth in online traffic, American sports like baseball and online gambling related to these games played a big factor for the month of March.
Based on the data from research company comScore, baseball spring training and fantasy team drafts prompted a flood of earnest fans to MLB.com, which jumped 50 percent to 9.8 million visitors.
“American sports factored in prominently for the top gaining categories and properties in March,†said Jack Flanagan, executive vice president of comScore Media Metrix. “The NCAA tournament drove substantial traffic to online gambling sites during the month, while the start of spring training made MLB.com one of the top gaining properties. Both events also contributed to ESPN.com’s surge in the top properties rankings.â€
Moreover, the NCAA basketball tournament has lured many gamblers thus gaining 14% increase in the online gambling category. Sportingbet PLC increased 35 percent to 975,000 visitors, UPICKEM.net jumped 174 percent to 396,000 visitors and SportsBetting.com rose 114 percent to 145,000 visitors.
Read the complete study here
Originally posted on April 14, 2008 @ 8:04 pm
I know from my experience I spent a lot more time online in March. Between March madness, spring training and everybody I work with launching their fantasy baseball teams, we were all web junkies. MLB.com is an example of a great site too and they deliver content that makes me want to visit almost every day.
Interesting report. I’ll bookmark your post and try to mention it in my next blog post.
Linda
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