The Los Angeles Times has unveiled a high profile redesign of its online Entertainment destination, with new features, integrated multimedia and cleaner, hub-oriented navigation.
The Entertainment section now boasts a sharp and contemporary look and offers easier access to the Los Angeles Times movie, music, TV trend
analysis, breaking news and reviews, enhanced coverage of celebrity and the latest on the business of entertainment, while creating a more robust and innovative environment for the site’s advertisers.
Anchoring the Entertainment revamp is the “Hollywood A-Z” topics section, currently in beta version. Direct from the entertainment capital of the world, this new and compelling feature combines editorially-selected “best of the Web” links with The Times’ breaking news and deep entertainment archives.
The site also features “The Biz,” a breaking industry news section that places Entertainment’s blogs, photos and video alongside relevant articles for more intuitive navigation. And, in the Hollywood spirit of “coming attractions” users and advertisers can expect a platform that will not only deliver the news of the day, more live event coverage and unique behind-the-scenes photos, but will harness the latest social media technology at every level of the site to bring readers into the conversation and allow them to be part of the story.
Originally posted on January 28, 2008 @ 1:19 pm