Loomia announced the launch of SeenThis?, the first major Internet application that allows people to bring their existing social networks with them directly onto the pages of third party content sites across the Internet. SeenThis? enables audiences to automatically discover what’s most popular with their friends and groups from leading social networking sites– while a user is visiting a content site or social network. Loomia’s initial launch partners, The Wall Street Journal Online, NBC Universal, and CNET Networks, are leading the trend toward convergence of social networks with the rest of the Internet.
SeenThis? adds the social component to complement Loomia’s other onsite personal recommendations, such as its “People Who Like This, Also Like†content and product suggestions, which are based on user activity and contextual information.
Loomia’s SeenThis? is an opt-in-only application. Users have complete control of how much information they share, if any, and they can easily opt out at any time. User data is anonymized and aggregated as a whole; names and individual actions are not shared with anyone unless a user explicitly chooses to share media with his or her network.
Originally posted on January 30, 2008 @ 6:12 am