LinkedIn has launched the LinkedIn Audience Network, helping marketers reach specific audiences of influential and affluent professionals across hundreds of high quality brand-name publishers.
Hundreds of top-tier advertisers have already run campaigns on LinkedIn.com to deliver advertising based on the rich and accurate information that LinkedIn members publicly share in their LinkedIn profiles including company size, industry, profession, and seniority. Advertisers can target LinkedIn’s inCrowds – pre-defined and scalable audience segments such as Corporate Executives, Small Business Professionals and IT Professionals – or they can work with LinkedIn to define their own custom audience segments. The LinkedIn Audience Network allows advertisers to extend their reach and build frequency across a wider set of sites.
The LinkedIn Audience Network will benefit partner publishers as well as LinkedIn members. Publishers will enjoy strong monetization of their unsold inventory based on the premium prices afforded by the rich targeting capabilities. LinkedIn members will benefit from a relevant and well-targeted advertising experience across the web.
Originally posted on September 15, 2008 @ 4:40 pm