Kriyari launches iStorez.com

Kriyari Inc. announced the launch of iStorez, a unique consumer shopping site that collects and organizes shopping newsletters from hundreds of stores and brands and presents them as ‘on demand’, visual and searchable storefronts. iStorez combines a ‘patent pending’ storefront creation engine with Web 2.0 technologies to deliver continually fresh, relevant and unique content for shoppers. iStorez empowers consumers to enjoy a personalized shopping experience by allowing them to create a shopper profile and select their favorite stores. As consumers keep returning to the site, they will always find the latest products and discover the best deals at their favorite stores. To get started, iStorez comes with pre-selected shopper profiles so visitors can select a profile that matches their shopping style.

iStorez is very different from a shopping comparison or a social shopping site. First, consumers can browse the latest trends in fashion and technology as they view various storefronts. It is like walking down a ‘virtual Fifth Avenue’. Second, when a consumer searches for an item, the best matching storefronts are presented in order of relevance. It is as though a custom mall has been created ‘on demand’ based on the consumer’s interest. This works very well for ‘soft good’ items such as apparel, jewelry, gifts, furniture, etc., where a consumer has to see what’s there before
they can decide what to buy. Third, consumers can discover special sales, discounts and limited items that would otherwise be buried deep in their Inboxes, and that is only if they have previously subscribed to that particular newsletter.

Originally posted on January 30, 2008 @ 5:18 am