Kaboose, the largest independent family-focused online media company in the U.S., has acquired Bounty.com, a leading family destination and parenting club online in the UK, for $140 million.
The acquisition of Bounty.com is expected to complement Kaboose’s other sites like BabyZone, ParentZone, AmazingMoms and TwoPeasInABucket.
Hopefully, this will give the Toronto-based company a better fighting chance against established players in the family-friendly demographic like Nickelodeon, Walt Disney, and J&J’s BabyCenter.
However, both parties declined to deal with the media until the equity-refinancing deal for $115 million is completed.
Why $140 million? Bounty.com is not only the largest parenting club in the UK with 2.4 million members but also the largest database of young families in Europe. Not to mention its strong partnerships with leading multinational companies like P&G, Unilever, J&J, and Kimberly-Clark.
Originally posted on November 16, 2007 @ 12:39 pm
Wow – I would have never thought it would reach that sum of money but I suppose there are a number of strong partnerships within it and 2.4m users is a lot of users!!
My preferred site in the parenting field is gurgle – a fantastic resource which is fairly new but growing fast.