Right, so now you can search the web and win ticket to Kevin Federline’s birthday party. Britney Spears’ ex-husband is apparently really desperate to hawk his album, something that won’t work out if the critics are to be believed. Usually they aren’t, but this might be something to break the norm.
The new site, available at http://searchwithkevin.prodege.com, promises to put Federline’s famed discerning judgment to work for ordinary Web users, with an added incentive: Searchers are automatically entered in a contest to celebrate Federline’s birthday(s) with him in Los Angeles, on March 21st, and Las Vegas, on March 24th–billed as “a once in a lifetime opportunity.”
Play with fire over at Search with Kevin. Ridiculous ploy or a genius scheme?
Originally posted on March 20, 2007 @ 3:14 pm
If it was actually personalised with Kevin’s favorite web sites updated daily for various search results like Yo, it’s Tuesday and these are my fave trailer park celebrity gossip blogs to cash in on the almost kitsch brand that has morphed around him then it would get people coming back and enjoying it even just to laugh at K-Fed. But this is just a straight web search with prizes, not enough happening there to get anyone excited.