Jivox, a self-service online video advertising platform for local businesses, has introduced a service that gives smaller and local advertisers access to online video advertising by making it easy to create, target and deliver online video ads. The Jivox platform combines a video ad creation tool, proprietary targeting technology, sophisticated reporting capabilities and a growing network of publishers to offer advertisers a complete, do-it-yourself service for online video advertising.
Jivox also announced that it has raised a $2.7 million seed round of financing led by Opus Capital, an early-stage venture capital firm. The funds will be used to continue development of the Jivox online video advertising platform, as well as to expand the company’s sales and marketing efforts.
The Jivox service provides tools that enable advertisers to create and place ads on their own, including an interactive and easy-to-use ad creation tool that allows advertisers to leverage templates provided by the service or use their own creative content to develop compelling video ad content. After creating their ads with Jivox, advertisers tap into the service’s micro-targeting algorithms and established network of online video publishers to deliver their advertising to audiences based on geographic, demographic or contextual parameters.
Originally posted on March 10, 2008 @ 7:17 pm