Jivox has entered the Indian market with the opening of its Indian operations, Jivox Software India Pvt Ltd, through a sales and development office in Bengaluru. The company is now poised to launch its online video advertising service in India.
Naren Nachiappan has been appointed as managing director of Jivox Software India Pvt Ltd. The Bengaluru centre will house the sales and marketing team as well as the development team.
The Jivox service provides tools which enable advertisers to create and place ads on their own, including an interactive ad creation tool that allows advertisers to leverage templates provided by the service or use their own creative content to develop compelling video ad content. After creating their ads with Jivox, advertisers tap into the service’s micro-targeting algorithms and established network of online video publishers to deliver their advertising to audiences based on geographic, demographic or contextual parameters. The Jivox platform includes self-service video creation tool – Jivox AdSlate, Targeting and Campaign Management technology, and Jivox Video Network.
Originally posted on March 17, 2008 @ 9:44 pm