IZEA unveiled SocialSpark, an advertiser focused social network that re-invents the way online marketers identify and empower brand advocates, and the way bloggers monetize their content.
SocialSpark provides advertisers with a social media marketing hub to research and execute their marketing activities across niche blogs or large blog networks from a single dashboard. Advertisers can utilize the platform to effectively reach the highly fragmented longtail of the blogoshpere, tapping into IZEA’s growing network of more than 150,000 bloggers and over 16,000 advertisers.
With SocialSpark, advertisers can access traffic and demographic data previously unavailable to them in the blogoshpere, while simultaneously bypassing the exorbitant research and cost customarily associated with such valuable targeting. Blogs are read by millions of readers who share common interests and brand passions, and empowering bloggers represents a huge value proposition to advertisers. SocialSpark is the first network where these groups can quickly, easily and cost-effectively find each other and create value while simultaneously protecting the integrity of blog content.
Advertisers and bloggers can register for free at SocialSpark.com to create online, searchable public profiles. Advertisers are encouraged to provide information about their product or service, and bloggers can share information about themselves, their readers and their blog content. Registered users can search for complimentary matches, interact with each other, create networks, issue ratings, send messages, and ultimately capitalize on shared interests. Bloggers and advertisers can assess blog “influence” by tracking visits, pages views, and demographic information about their readership. Advertisers can monitor automated campaign CPC and CPM data as well as the buzz surrounding their brands across the blogosphere.
Originally posted on April 15, 2008 @ 4:12 pm
Going to Check it out! Advertising can get pretty expensive! any other suggestions on social Networking?