Industrious Kid gets 6 million in funding to bring children to the wonderful world of blogging and social networking.
Myspace.com and TheFacebook.com may have the attention of teens, “tweens” and college kids, but Industrious Kid Inc. plans to carve out a space in the crowded social networking world by making bloggers out of elementary school students.
Formed last September, San Francisco-based Industrious Kid has pulled in $6 million in Series A financing from a group of undisclosed individuals. The company is using the round, which closed last fall, to finish development of its first offering, imbee.com, which it plans to launch in May, said Vice President of Marketing Tim Donovan. “The age demographic [for blogging] is getting younger and younger,” said Donovan. “But none of the [current sites] were developed with children in mind.”
A question for the readers. Will this work? Not having kids of that age yet. I wonder if there is enough attraction to get elementary kids blogging. I mean really what’s the point? Don’t they get enough interaction at school? Is this a dumb shellout for a VC to hand over 6 million and bank on children blogging at age 9?
Originally posted on March 24, 2006 @ 1:11 pm