Content providers are overlooking the needs of many of today’s Internet users, according to a new Burst Media study. The online survey, conducted in February 2008 of more than 13,000 web users 18 years or older, found a majority of Internet users 45 years and older believe that online content, as well as website design and online advertising is skewed toward younger web users.
The Burst survey found that young web users between the ages of 18-24 years and 25-34 years are most likely to say online content is focused on people their age (76.0% and 73.9%). Additionally, more than one-half (55.7%) of respondents 35-44 years perceive online content to be focused toward their age segment.
Starting with the “Young Boomer†segment (45-54 years) there is a precipitous decline in the number of respondents who say Internet content is focused toward people their age. In fact, within this age segment only one in three (35.4%) believe online content is focused on people their own age. Only one in five (18.9%) respondents 55 years and older say Internet content is primarily focused on people their age. Additionally, three-quarters (77.7%) of respondents 45 years and older believe online advertising is not targeted towards them, and focuses on younger audiences.
Originally posted on March 18, 2008 @ 11:15 pm
Heya this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors or if you have t