The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) announced that Internet advertising revenues reached a new record of $4.9 billion for the first quarter of 2007. The 2007 first quarter revenues represent a 26 percent increase over Q1 2006 at $3.8 billion and a 2 percent increase over Q4 2006 at $4.8 billion.
“The continued growth of online ad revenues clearly illustrates marketers’ increased comfort with the extraordinary vitality and accountability of this medium,†said IAB President and CEO Randall Rothenberg. “It reaches consumers with an unprecedented level of efficiency and measurability that provides marketers with actionable data. And the ever-changing landscape of new platforms and technologies that enrich interactive advertising guarantees that this growth trend will continue.â€
“The recent results are particularly impressive when the size of the advertising revenue base is taken into account,†said Peter Petrusky, director, PricewaterhouseCoopers. “Given these results, we may expect continued strong revenue growth buoyed by an expanding broadband subscriber base, which could translate into more users spending more time online and offers a platform for rich media and video ads that dial-up connections can’t render.â€
Originally posted on June 6, 2007 @ 7:16 pm
Well and good for big business, but small businesses need to keep in mind that online advertising is a costly excercise unless they are well guided by internet advertising specialists. Advertising Web Service CEO Steven Bermeister says: “In trying to keep up with the online competition, small businesses make the mistake of investing thousands of dollars on professional looking websites which in all probability will never be seen – Small businesses need to differentiate between marketing their services and marketing their websitesâ€.
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