Maven Networks, an Internet TV platform company, along with Fox News Digital, Scripps Network, Ogilvy, Digitas, TV Guide, 4Kids TV, Microsoft Corp., DoubleClick and 24/7 Real Media, announced the formation of the Internet TV Advertising Forum, an industry collaboration to define next-generation online video advertising standards. The industry collaborative was established to help solve the challenges and deficiencies associated with current online video advertising models.
The goal of the Forum is to develop and standardize effective online video advertising solutions that create engaging and appealing user experiences as well as innovative and scalable monetization opportunities. To accomplish this, Forum members will leverage comprehensive research, development and usability testing of new ad formats and technology capabilities to address the challenges associated with launching successful Internet TV advertising campaigns.
The Internet TV Advertising Forum will meet regularly to complete several projects ranging from an in-depth research project designed to identify and test various new video ad formats to the development of technical capabilities that meet the individual needs of each market segment participating in the collaboration. The results of this research project will be made public by the end of 2007.
Originally posted on October 15, 2007 @ 7:44 am