Independent publishers looking to grow revenues and increase traffic but with limited resources now have an established business partner: IDG. The IDG TechNetwork represents publishers to well-known technology marketers who trust IDG to place advertisements in appropriate sites. In return, publishers will receive a share of the revenue and gain valuable member benefits to help them grow their businesses.
The IDG TechNetwork includes more than 100 enterprise and consumer sites organized around a variety of categories such as security, hardware, mobile, networking, storage, open source, small-medium businesses, storage, desktops/laptops, cool gadgets, and personal technology. Independent content creators now have access to the expertise and experience of IDG that will provide the following: Increased revenues and access to major technology advertisers; Increased traffic from services such as content syndication and search engine optimization; and Ability to focus on writing and building their loyal audiences instead of ad sales.
Originally posted on March 5, 2008 @ 5:56 am