IAC announced that it will launch an online destination for the Black community featuring topical content, relevant services and a platform for community interaction. Johnny C. Taylor, Jr. has been appointed CEO of the initiative, which is scheduled to launch in January 2008 and will be based in Charlotte, NC. The yet-to-be-named site aims to bring the best the Web has to offer to the U.S. Black population, specifically catering to the community’s distinct needs and interests. It will be part of IAC Programming, created in 2006 to grow branded online content properties that engage passionate communities.
“There exists enormous opportunity in today’s online landscape to provide Blacks with an experience that engages their unique communities through a collective voice,” said Mr. Taylor. “There are 40 million African Americans in the U.S., and we estimate an additional 20 million Blacks from Africa, Latin America and the Caribbean. IAC is poised to provide exceptional content and services for this growing and underserved population.”
Originally posted on April 18, 2007 @ 10:45 pm