The Interactive Advertising Bureau (IAB) has released “Digital Video In-Stream Ad Format Guidelines,†the definitive format guidelines that addresses digital video advertising.
Created by the IAB’s Digital Video Committee, a group comprised of 145 leading interactive companies, the guidelines focus on the most widely used current in-stream ad products, including linear video ads, non-linear video ads and companion ads.
They were created in order to meet the following marketplace needs:
• Simplifying digital video ad buying across multiple sites through minimum common ad specifications for video, overlay and companion ads.
• Achieving more efficient operations through a common set of creative submission guidelines.
• Increasing consumer understanding of ad interactions and environments through best practice recommendations for creative development and player environments.
Originally posted on May 6, 2008 @ 5:24 pm