HSN, a global multichannel retailing giant offering thousands of products to enhance all aspects of its customers’ lives, has taken online shopping to a new dimension today with the relaunch of its Website HSN.com.
The new HSN.com draws on the Company’s exceptional array of celebrities, experts and hosts who, through the use of green screen video, function as “virtual video guides” throughout the site. Each storefront is hosted by an embedded expert who can guide visitors to new products, new features, trends and tips.
“On television, HSN does an exceptional job of engaging and educating customers. With today’s relaunch of HSN.com, we’ve harnessed web technologies to take that experience to a new dynamic, interactive platform. It’s a powerful combination that sets HSN.com apart from the rest.” said William Lynch, Executive Vice President and General Manager of HSN.com.
Originally posted on August 1, 2007 @ 8:55 am