Hitwise, an online competitive intelligence service, announced the launch of Hitwise To Go, an RSS-based service for journalists and academics providing regular updates of online consumer activity and statistics. The new service provides an extensive view of how more than 25 million Internet users, search and interact online across more than 900,000 unique websites each day.
The published data will cover a range of timely industry topics from the growth of newly launched websites, recent search trends, current events, the affect of web 2.0 technologies on specific industries, and popular websites amongst specific demographics or social group segments.
“Hitwise has an unprecedented depth of internet usage data, both in the US and around the world, and Hitwise To Go provides a venue to instantly share with the broader online community timely online usage data,†said Tessa Court, chief marketing officer, Hitwise.
Here’s a sample of yesterday’s Hitwise To Go: According to Hitwise US, the average amount of time consumers spend on social networking sites like MySpace, Facebook and Bebo was 21 minutes, 32 seconds, for the week ending 5/5/07. In contrast, the average time spent on broadcast media sites was 7 minutes, 5 seconds and on print media sites was 7 minutes, 6 seconds. Now you know.
Originally posted on May 11, 2007 @ 8:29 am