GrindTV announced an agreement with Yahoo! Sports, in which GrindTV.com will become a co-branded channel on Yahoo! Sports. The site features videos, photos, and editorial content across the most popular action sports categories, including Skateboarding, Surfing, Snowboarding and Motocross. The new channel will be featured as a primary sports category on Yahoo! Sports, and features will be editorially programmed on the Yahoo! Sports homepage. The partnership brings Yahoo! an immediate presence in the action sports category, and will bring 1 million additional users to Yahoo! Sports each month.
The co-branded channel will feature video from leading action sports filmmakers and brands, as well as original footage from GrindTV Productions. The editorial will include special features, event information, expert blog posts and other content from leading industry sources.
Originally posted on April 9, 2008 @ 6:47 pm