Why pay for mobile games when you can get it for free? In just over twelve months, consumers have responded to Greystripe’s question by continuing to reject the paid-gaming model, downloading over 14 million free mobile games from sites like GameJump.com, run by Greystripe, and other distributors all powered by Greystripe¹s mobile advertising network for gaming.
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“In less than 12 months we have successfully shifted the economics of mobile content through the launch of Gamejump.com,†said Michael Chang, CEO of Greystripe. “Now mobile gaming joins radio, Internet, and television as a
form of entertainment that can be offered free to the consumer, supported by advertising in our case, before and after a consumer plays our titles.”
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Currently, a whopping 800 games by 70 publishers are featured in Greystripe¹s catalog, which include a variety of genres to appeal to different users around the world. Having diverse titles has been successful: in the past year alone, the company has seen users play an average of 3.4 games and the number of females downloading games closing in on their male counterparts. Additionally, it seems like the early morning commute and lunch breaks are the most popular time of the day to play mobile games with 9 am, 1 pm, and 2 pm being the most popular game play times (adjusted per time zone).
Originally posted on August 23, 2007 @ 9:01 am
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