Going.com, the destination site and community for 20-somethings who want to know what’s happening in their cities, announced $5 million in follow-on financing to be used to expand the popular service into new markets and expand their platform. Board members Bob Davis of Highland Capital Partners and George Bell of General Catalyst Partners, who are backing the firm, believe that Going.com is one-to-watch among Web 2.0 digital lifestyle companies.
Going.com offers a combination city guide + social network. The web site presents an easy and fun way to find out what’s going on, with the added twist of offering a sneak peak into “Who’s going?†to each event. Events are submitted by the community itself, which in addition to editorial suggestions delivers the best of what each city has to offer for the people and by the people. Whether members are looking to organize events with current friends or meet new people with similar interests, Going.com helps members plan their social lives
The site has flourished in popularity, growing 1200% since January 1, 2007, to over 500,000 monthly visitors, while operating only in four cities: Boston, Chicago, New York and San Francisco.
Originally posted on July 25, 2007 @ 11:40 am