GoFish Corporation, an Internet video network showcasing original, made-for-Internet programming, today announced a strategic partnership with adap.tv, an in-video advertising network, to insert third-party ads within video clips shown on the GoFish Network.
The partnership enables GoFish to match relevant, text-based ads with its online video content using adap.tv’s proprietary analytical software. The technology analyzes video content in real-time and instantaneously matches it with appropriate ads. adap.tv’s in-video advertising network currently serves some of the most popular online video sites on the Web, including GoFish’s Network of approximately 8 million unique users.
“The monetization of video content has been one of the biggest challenges posed by the advent of online video,†said Tabreez Verjee, president of GoFish. “Our partnership with adap.tv assists GoFish in creating a compelling platform for advertisers in order to allow them to reach target demographics, and does so in a way that does not detract from the user experience.â€
Originally posted on August 29, 2007 @ 7:01 pm