Glam Media today launched the Glam Managed Vertical Network (MVN) platform. The platform is designed to rapidly and effectively develop, manage and monetize dedicated vertical networks. Lifetime Networks is the first company to leverage Glam’s MVN platform to extend their reach online by launching a co-branded vertical channel with Glam.
The Glam MVN platform offers media companies the necessary infrastructure and tool set to create a successful vertical network. With the Glam MVN, media companies can easily recruit publishers, manage inventory, set pricing, serve and optimize campaigns, support multiple billing systems, and offer both publisher and advertisers a wide range of reports and technical support.
Glam Media makes it simple for web publishers to maximize online advertising revenues and represents ad inventory for leading life and style along the web’s mid-tail. Glam Media brings together owned and operated sites including its flagship site Glam.com, the Glam Publisher Network of more than 400 popular lifestyle websites and blogs, and syndicated content from leading media companies.
Originally posted on November 12, 2007 @ 12:23 pm