Gap Inc. has unveiled new website functionality called “universality” that brings its four brands together with global navigation and a universal shopping cart.
Customers can now seamlessly shop the Gap, Banana Republic, Old Navy and Piperlime web sites and add merchandise from each brand into one shopping cart.
Customers benefit from a flat shipping rate of $7 and orders from Gap, Banana Republic and Old Navy will ship in one box. Orders from Piperlime will ship separately and continue to offer free shipping and returns.
This function provides far more better convenience than shopping in their stores– disorganize stacks of clothing and slow-moving counters.
Originally posted on May 27, 2008 @ 9:23 am