Friendster announced the successful deployment of its proprietary, next-generation, highly scalable graph server that tracks the connection relationships among its 45 million users around the world. Friendster’s graph server is the first in the industry to manage in real time how any two users are connected up to six degrees away. Traditional social networks only keep track of basic first-degree connections in the form of a “friends list.”
This technology has been deployed for the sole benefit of Friendster users, providing user control over who can view their profiles and who can contact them through a variety of communications features. In addition, Friendster users find information about how they are connected to another user to be both useful and entertaining. Friendster users can precisely control access to profile information and inbound communications based on the degrees of separation connecting users.
“In this age of spam and unsolicited e-mails and communications, this is an excellent way that Friendster enables our users to control who views their profiles and their inbound communications,” said David Jones, vice president of marketing. “Friendster offers the greatest control in the industry over who can view your profile and who can contact you.”
Originally posted on June 22, 2007 @ 6:16 am