With profitability way off their radar, Friendster finally found a better and easier way for them to make money. The social networking pioneer finally realized that they can join the crowd of web sites that relies on Google for a large piece of their advertising.
Under an expanded deal Friendster will soon display ads from Google based on Web search requests– a method that has proven to be one of the Internet’s biggest moneymakers, yet has escaped Friendster’s radar over the past.
Last year, Google pocketed a $3.1 billion profit while distributing another $3.3 billion in revenue to its thousands of online ad partners. Friendster hopes to have some of that pie. Good. Next time, please don’t be late.
Originally posted on March 12, 2007 @ 7:29 am