Fox Entertainment Group signed a deal with Brightcove, making its various internet TV services available to all FOX websites.
The deal allows each Fox network and studio to host ad-supported Internet video channels through Brightcove’s network, using this to distribute and syndicate video online. Also, Brightcove will let Fox manage syndication to promote content using their social networking features, and manage syndication to web affiliates.
“When you look at the Big Four broadcast networks, none of them have singularly adopted an Internet TV platform — Fox is the first,” said Adam Berry, VP of marketing and advertising at Brightcove. “This signifies the way Internet TV is moving into the mainstream.”
Currently, the Fox broadcast net, FX and Speed have already started programming and hosting ad-supported Internet video channels with Brightcove technology.
Originally posted on June 18, 2007 @ 4:12 am