With the budget for online marketing expected to increase next year among many businesses, finding the right interactive marketing partner is very important. You may want to consider Avenue A | Razorfish.
Because of its extensive experience with interactive marketing campaigns utilizing many different channels, interactive service firm Avenue A | Razorfish emerged as leader in the recent “The Forrester Wave™: Interactive Marketing Agencies, Q4 2007 (December 2007)†Forrester Research report.
Forrester evaluated 6 interactive marketing agencies in the U.S. against its rigid 52 criteria such as approach to solving hypothetical scenarios and in-depth interviews with client references.
What makes Avenue A | Razorfish outstanding is their dedication to studying changing online behaviors. More notably, the agency is recommended for large companies that need digital marketing strategies across online channels and are grounded in audience research. According to Brian Haven, Analyst at Forrester:
The agency’s strengths lie in its quantitative and qualitative audience research capabilities, measurement and analytics of standard campaign metrics, and broad experience with social media campaigns.
In its previous report, Forrester highlighted the importance to online businesses of digital marketing category and multi channel experiences such as blogs, traditional online advertising, micro-sites, mobile devices, social networks, as well as mainstay tactics like media buying and planning, and Web design.
Other prominent clients of this agency include Ford, Garnier Fructis, JC Penney, Red Bull, Singapore Airlines, and The New York Times.
Originally posted on December 12, 2007 @ 3:34 am