For Your Imagination to expand reach of Break a Leg

For Your Imagination, an original online video programming company has formed an eighteen-month agreement to manage and market the popular web series, Break a Leg, created by Late Again Films, a San Francisco-based production company. Under the terms of the agreement, For Your Imagination will help develop the show, broaden the distribution and syndication of each episode and promote the brand through advertising, sponsorship, merchandising, franchising and licensing opportunities.
 
“We are thrilled to add a hit like Break a Leg to our lineup of new shows. This is the first web series we’re promoting that we have not produced ourselves,” said Paul Kontonis, the CEO of For Your Imagination. “With its following and our marketing and distribution expertise, we expect to broaden the show’s viewer base and bring it to a mass audience.”
 
“We were eager to collaborate with For Your Imagination’s creative team and leverage their current initiatives in marketing made-for-web content,” said Yuri Baranovsky, co-creator and co-producer of Break a Leg. “With the space growing and the right approach, we see the potential for our show to garner an even bigger audience. We feel confident that For Your Imagination can help us achieve our goal.”
 
The first six webisodes of Break a Leg are hosted on www.breakaleg.tv, and are also available on Veoh, Blip.TV, YouTube, MySpace and Metacafe. New episodes of the show will begin on October 1st.  

Originally posted on August 7, 2007 @ 4:35 pm