Facebook founder and CEO Mark Zuckerberg has introduced Facebook Ads, an ad system for businesses to connect with users and target advertising to the exact audiences they want.
Through Facebook Ads, these users can now learn about new businesses, brands and products through the trusted referrals of their friends. Facebook Ads launched with three parts:
- A way for businesses to build pages on Facebook to connect with their audiences
- An ad system that facilitates the spread of brand messages virally through Facebook Social Ads
- An interface to gather insights into people’s activity on Facebook that marketers care about.
Just like a Facebook user, businesses can start with a blank canvas and add all the information and content they want, including photos, videos, music and Facebook Platform applications.
Facebook’s ad system also serves Social Ads that combine social actions from your friends – such as a purchase of a product or review of a restaurant – with an advertiser’s message. This enables advertisers to deliver more tailored and relevant ads to Facebook users that now include information from their friends so they can make more informed decisions.
No personally identifiable information is shared with an advertiser in creating a Social Ad. Companies launching applications for Pages include Fandango, iLike, Musictoday LLC, OpenTable, SeamlessWeb, Zagat Survey LLC and Zazzle.
Originally posted on November 7, 2007 @ 3:43 am