Facebook has partnered with Comcast to produce a television series of ten half-hour episodes, entirely composed of user-generated videos. The TV series called “Facebook Diaries” will be shown on Comcast’s YouTube clone, Ziddio as well as on Facebook.
“We’ve been having some dialogue with Comcast for a couple of months just on and off, just as they were putting their video plans together,” Owen Van Natta, chief operating officer of based Facebook, said Tuesday. “Then we engaged R.J. Cutler and we came up with this idea.”
The companies will be asking users to submit videos built around themes such as “who am I?” “heartbreak,” and so on. The move largely mimicks the videoblogging phenomenon and will leverage Facebook’s more than 16 million users to drive traffic to Comcast’s service.
Businessweek has more.
Originally posted on February 7, 2007 @ 3:38 pm