IHG (InterContinental Hotels Group) and Expedia have entered into a multi-year agreement under which consumers can now book IHG hotels on Expedia sites globally. The agreement will result in the addition of more than 3,700 hotels across all IHG brands, including InterContinental Hotels & Resorts, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites and Candlewood Suites, to the hotel selection on Expedia and hotels.com branded points of sale globally, as well as Hotwire and Expedia Corporate Travel.
IHG is also participating as the launch partner for Expedia’s new media-based pricing model. The dynamic, two-part economic model will blend transaction pricing with media pricing based on clicks on specific IHG properties in Expedia.com and hotels.com search results. Expedia and IHG collaboratively developed this innovative approach to distribution marketing where IHG will receive significant benefits from value-added media placement throughout the Expedia network in addition to the bookings they receive from Expedia.
Originally posted on November 15, 2007 @ 8:44 am