eBay is dramatically lowering by more than 70 percent the cost to list an item in eBay’s Buy It Now fixed price format. Sellers will now enjoy a flat rate of 35 cents for a 30-day listing period, up from the previous seven-day standard. Sellers also can now list multiple quantities of the same item for a single 35 cent listing fee; previously, multiple quantities resulted in higher listing fees. This pricing change significantly reduces the upfront cost of listing fixed price items on eBay and bases fees primarily on the successful sale of items.
The change, which takes effect September 16, 2008, is the most competitive pricing eBay has ever offered sellers. Final value fees also have been rebalanced on a category-by-category basis. In most cases, the combined listing and final value fees paid by sellers will be lower, and during this holiday season eBay PowerSellers can benefit from an additional discount by offering buyers free shipping.
This move is seen as eBay trying to move on a different direction– from auction to fixed price format.
Originally posted on August 20, 2008 @ 12:08 pm