Once again, Verizon plays up the hardcore techie appeal of the Google Android-based Motorola Droid. Their latest advertisement contrasts the Droid’s raw mechanistic power with the iPhone’s glitz and glamour. In the words of this particularly edgy ad, the iPhone is a “digitally clueless beauty pageant queen”.
Contrary to Apple’s claims, more than one frustrated developer would probably agree with that assessment. After all, the iPhone app approval process is as fickle and arbitrary as any blonde bimbo. Sure, you’d show off your beauty queen girlfriend in public, and you’d certainly have lots of fun with her in private — but she probably wouldn’t make the most engaging conversationalist, or the most effective executive assistant.
With the open application development offered by the Google Android mobile OS, Verizon is clearly positioning the Motorola Droid not as a buxom blonde beauty queen, but as a fluent and flexible executive assistant. That certainly jives with their thrust to get developers and early adopters using the thing. Geeks love girls with glasses.
Originally posted on December 4, 2009 @ 6:53 am
Let’s not forget: Verizon doesn’t make the Droid — Motorola does and adds Google’s OS. All Verizon does is supply the network. They want to be cool and they try to market as cool and hip — but Verizon is just a carrier.
What neither they nor Moto mention is that the Droid is totally inferior to the iPhone on two glaring aspects — one is software/hardware, the other is network related.
First, Droid only can handle 256MB of usable applications; the iPhone can handle 8GB or 16GB. Dure Droid can store more, but based on the OS and Moto’s cheap hardware, the phone is limited to just 256MB of space for usable apps.
Second, with the iPhone on AT&T (& other networks) you can simultaneously handle both voice and data at the same time. You can’t do that on Verizon — not with the Droid or any other phone. So, don’t be fooled by Verizon’s false claims that Droid multi-tasks and iPhone doesn’t.
Finally, Verizon sperately wants to be cool with the Droid.But when you have to offer two for the price of one within the first 60 days of launch, what does that tell you about the brand? They never be cool or hip because they devalue the brand in favor of unit sales. They are desperately trying to walk the walk and talk the talk — but they don’t know how!