DoubleClick has made significant enhancements to DoubleClick Revenue Center, including a new version of DART Sales Manager and updates to DART for Publishers (DFP) forecasting and reporting to increase forecasting accuracy with Historical Basis, a tool that can use more than a year of actual historical data to improve future forecasts.
The DoubleClick Revenue Center is a comprehensive suite of solutions for media sellers designed to maximize revenue and minimize operational friction throughout the digital ad sales process. Today’s DoubleClick Revenue Center starts with DoubleClick’s DART ad serving platform, and can be expanded to include automated optimization technology, support for rich media and emerging platforms like video and mobile, sales and financial workflow tools, and an advertising exchange. Leading publishers are adopting these solutions to maximize yield on their inventory and increase the efficiency and visibility of their sales process.
Originally posted on March 4, 2008 @ 5:59 am