Dell and Microsoft Corp. will offer customers a simple way to make a difference in the fight against AIDS in Africa through the purchase of unique (PRODUCT) RED branded personal computers and a printer. Adding to the premium experience, all Dell (PRODUCT) RED PCs are powered by Windows Vista Ultimate (PRODUCT) RED. Dell is the exclusive partner for PCs and peripherals of (PRODUCT) RED.
Dell (PRODUCT) RED products are now available at www.dell.com/joinred and at Best Buy stores throughout the United States by the end of the week. Beginning Jan. 31, they also will be available through Dell in nearly 30 additional countries.
(RED), launched in 2006, is a brand designed to engage business and consumer power in the fight against AIDS in Africa. To date, (RED) partners have contributed more than $57 million to the Global Fund based on the sale of (PRODUCT) RED products. (RED) funds are at work on the ground in Rwanda, Swaziland and Ghana.
With each purchase of a (PRODUCT) RED branded Dell personal computer including Windows Vista Ultimate (PRODUCT) RED, Dell and Microsoft will make a combined contribution of $50 to $80 – depending on the PC purchased – to the Global Fund. Purchase of a Dell (PRODUCT) RED printer generates a $5 Dell contribution. One hundred percent of the funds contributed go to Global Fund-financed grants in Africa.
An $80 contribution generated by the choice of a Dell (PRODUCT) RED all-in-one PC with Windows Vista Ultimate (PRODUCT) RED is equivalent to more than six months of life-saving antiretroviral treatment for an individual living with AIDS in Africa.
Originally posted on January 24, 2008 @ 6:24 pm