When it comes to holiday shopping, forget Black Friday and Cyber Monday. It’s all about December 6.
According to the latest research of comScore, December 6 recorded $803 million in online sales, up 28 percent versus year ago. To date, this is the heaviest online spending day in the history.
Since November 1 until December 7, more than $18 billion has been spent online or equivalent to 18% growth compared to the same period last year.
“December got off to a strong start, as we saw spending growth accelerate to 20 percent for the week and the first ever $800 million online spending day on record,†said comScore Chairman Gian Fulgoni. “It was a terrific kick-start to December, but we expect the upcoming week to be the heaviest online spending week of the holiday season as the procrastinators and late-season deal-seekers come out in earnest.â€
As expected, gaming consoles and accessories ruled the online shopping fever with Nintendo Wii reaching more than 30 million searches in the U.S. alone.
An interesting insight here is that there are more searches for PlayStation 2 compared to PlayStation 3, a sign of the bargain-hunting nature of many consumers.
Originally posted on December 9, 2007 @ 7:56 pm
I can only imagine how many more sales actually took place on regular stores that were originated online.