Consumers using mobile social networks today are mainly checking messages, status updates and comments of friends rather than posting photos or comments themselves, according to a recent study by ABI Research.
However, this pattern is changing as more consumers have access to better-equipped phones and social network applications that allow for easy uploading and communication.
Today more than half of those who use a social network on their PC do so on a daily basis, while only approximately 17% of those accessing a mobile social network do so as frequently. This disparity in usage between online and mobile social networks will shrink over time as consumers become more accustomed to using their mobile phone as one of the primary means of keeping in touch with their networks of friends and associates.
The data in this report are derived from two separate surveys conducted by ABI Research. The first, conducted in March 2008, was a sample of just over 1,000 mobile subscribers in the United States. The second, conducted in July 2008, was a sample of just over 500 mobile subscribers that were users of online social networks.
Originally posted on December 9, 2008 @ 11:21 pm