User-generated contents might have spurred the growth of online video sharing but a new national survey reveals that majority of consumers still prefer professionally-produced TV programming.
According to ChoiceStream’s 2007 Survey of Viewer Trends in TV & Online Video, 65 percent of consumers who watch video on their computers, mobile devices or digital media players are watching professionally-produced TV programming. On the other hand, only 39% watch user-generated videos.
Moreover, finding something interesting to watch remains a very frustrating task for majority of viewers.
“Consumers, especially those in the younger demographic, have grown accustomed to watching TV programs, sports, news and video at their own convenience and do not want to spend time searching for meaningful content every time they turn on their TV, PC or mobile device. It’s imperative that companies and advertisers embrace this shift and implement personalization strategies that will put relevant TV programming and video content at the consumers’ fingertips wherever they choose to watch it,†said Toffer Winslow, EVP of ChoiceStream Sales and Marketing.
Video-watching is no longer dominated by TV. More than half of viewers watch videos on alternative devices like computers, media players like iPod and mobile devices. Nearly 70 percent of younger viewers watching video on alternative devices indicate they watch traditional TV programming.
With these results, it seems NBC Universal’s video sharing site hulu has higher chances of grabbing market share from the dominant market leader, YouTube.
Originally posted on December 12, 2007 @ 2:46 am