comScore announced the launch of comScore Widget Metrix, a new service to track the usage of widgets across the Web. comScore currently tracks Web widgets, which are data files that can be embedded into a site’s HTML code and are typically displayed in a small viewing pane on the site. They are most often used to display customized or personalized content on a Web site, such as to share photos or music recommendations, and are commonly found on blogs, social networking sites and other personalized pages.
“The recent explosion of user-generated content has helped create a worldwide marketplace for widgets,” said Linda Boland Abraham, executive vice president at comScore. “comScore is excited to be providing measurement for this developing content medium.”
Originally posted on June 14, 2007 @ 11:08 am