Circuit City Stores, Inc. is using technology from Pluck to power its new CityCenter Community, a social-shopping destination on CircuitCity.com filled with people sharing their questions, photos, ideas and preferences on the best in home entertainment, computers and electronics.
Using collaborative technologies from Pluck, CityCenter enables customers to interact directly with each other and Circuit City associates when considering complex purchases, such as flat panel televisions and computers. It has already attracted thousands of customers interested in everything from home theater and music to computers and photography. Circuit City uses the site to monitor customer demand, uncover common product support issues, and engage with customers through photo contests and special promotions.
Originally posted on November 20, 2007 @ 1:50 pm